Mar 52 min readThe Transformative Power of Avatars in UX ResearchIn the digital era, where online presence and virtual interactions increasingly define personal and social dynamics, avatars have emerged...
Feb 282 min readFrom Adversity to Innovation: Is China's Gaming Market Poised for a Global Comeback?As 2023 drew to a close, China's video gaming industry found itself navigating through turbulent waters, marked by regulatory crackdowns...
Feb 212 min readElevating Gaming Experiences in Asia: The Pivotal Role of UI/UX TestingIn the ever-evolving landscape of Asia's gaming industry, where competition is fierce and user expectations are higher than ever,...
Feb 142 min readUniting for Innovation: The Role of User Research in Minecraft's EvolutionIn the dynamic domain of video game development, "Minecraft" emerges as a prime illustration of the pivotal role that user research and...
.png)
