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Unlocking the 'New Chinese Style': What Fashion Brands Need to Know About China's Latest Trend

China's latest fashion trend, especially the fashion scenes of Shanghai, Beijing, and Chengdu, a centuries-old skirt design is making a...

UX Research at its finest: Successful Mobile Game Consumer Engagement Testing

At UX Research Player, we pride ourselves on our market research approach to consumer engagement testing. One of the key areas we...

AI Frenzy in China: A Surge in Generative AI and App Creation

The rapid advancement of generative AI technology is creating a transformative wave in China, democratizing app development and fostering...

Is Out-of-Home Advertising in your media mix for the Korean market?

As South Korea strides confidently into 2024, the Traditional Out-of-Home (OOH) Advertising market is set to reach a remarkable milestone...

(JP) 食品価格上昇で日本の消費行動が変化、米国産豚肉カットへの需要が高まるs

You can read the English version here 豊かな食の伝統と地元産の食材への嗜好で知られる日本は、国際的な市場力学の影響を受けた消費者行動の顕著な変化を経験している。2019年以降の食品価格の高騰は、日本の消費者に費用対効果に優れ、かつ高品質...

Rising Food Prices Shift Consumer Behavior in Japan, Boosting Demand for U.S. Pork Cuts

You can read the Japanese version here Japan, known for its rich culinary heritage and preference for locally sourced ingredients, is...

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About Us

Ella Xiao

Senior UX Research Expert and Board Games Enthusiast (CH/EN)

UX Research Player

Address: Shinansaedonegil 26-10, Jochiwon-eup, Sejong, Korea